Partnership Development

Nobody Wins Alone.

Pravi provides partnership development services to identify, secure, and execute partnerships to drive growth, generate demand, and build brand equity. Members of the Pravi team have conceived and executed scores of partnerships in a wide variety of fields and geographies related to:

Product Launches

Open New Customer
Acquisition Channels

Create Customer and
Prospect Engagement

Lower Purchasing Costs

Introduce New Brands and
Invigorate Established Ones

Collaborate with Stakeholders – Communities, Donors, Governments, Universities, and Charities – in Mutually Beneficial Ways

A press release is not a partnership.

The term “partnership” has been bandied around so broadly that, to many, it is virtually meaningless.

So, what is a partnership anyway?

The concept of structured partnership development as a business function was pioneered in the early 2000’s in large part by a visionary entrepreneur named Kirk Posmantur.

A lifelong mentor to Pravi CEO Eric Sinoway, Posmantur helped inform what it is that a meaningful partnership entailed. The concept of a dedicated business function focused on creating partnerships has evolved since its early days.

A Pravi partnership:

  1. Generates value to both parties engaged in it (if it doesn’t, it’s sales, not a partnership).

  2. Entails a relationship and is not a one-time transaction.

  3. Advances priorities core to the organization, not ones that are ancillary.

  4. Necessitates buy-in and support from a senior executive that champions it in an organization.

  5. Achieves something that neither party could accomplish on its own.

Our value proposition is simple: we have decades of experience and long-term, trusted relationships that we bring to bear to execute partnerships that matter.